Vantage Nutrition, part of the ACG group, is a nutraceutical contract manufacturer and formulator with extensive expertise in Liquid Filled Hard Capsules. They work with a wide range of nutraceutical brands to strategise, offer market intelligence, innovate, and deliver state-of-the-art manufacturing for new products and bring them to market fast.
Vantage chose to work with Lucid to rethink their outdated and heavy website. Not just to deliver a modern responsive design built on the latest tech, but also to rethink the content and tell their story more comprehensively. In particular to feature their new brand vision of “It’s about time”, highlighting both their timeliness as well as their appropriateness. And the breadth of capability offered in “Vantage 360”, an end to end concept-to-consumer offering.
Working closely with a partner to develop the content of each product or service, we ensured the site distilled the story into a vibrant and engaging visual journey. All made possible by working tirelessly on user journeys, the site architecture, wireframes and then creating visual designs based on solid functionality and features.
The final designs ensured responsiveness across devices for every page design, intuitive interactions, CMS functionality based on region, and a host of functionality associated with showcasing products and offerings. All the while pushing the brand language forward.
Since its launch, the website has had a significant impact on the perception of the brand and has fuelled their growth into international markets including LATAM, North America, Europe and APAC.
BRAND IDENTITY, PRINT, DESIGN