17+ Years. 220+ Clients.

Got a project?

Our Capabilities

We help brands succeed by using form, type, colour and materials to tell a singular story

brand identity

Brand Identity

We design brands to say exactly what they should, making them a beacon of clarity, excitement, quality and global appeal.

Using the language of design to craft a very specific message for an audience, we create meaningful, delightful and beautiful brand experiences across various touch points.

digital experiences

Digital Experiences

We build future focused digital products, services or platforms. From websites, e-commerce stores/marketplaces, apps to interfaces, we work to dramatically improve user experiences at their very core.

Through a process of research, strategy, and visual design, we craft unforgettable user journeys for brands. Enabling them to communicate articulately and succinctly, engage thoroughly, and ultimately win over a much larger audience.

product design

Product Design

We design products to tell a meaningful story about its function, form, materiality and value. In turn, helping our clients build real relationships with their customers by being honest, making things easier and adding joy to their products.

With a strong understanding of markets, costs, user psychology, aesthetics, functionality and manufacturing, we push design and innovation to create delightful products that maximise impact, tread lightly and define the new.

print design

Print Design

We make the business of storytelling into a visually rich experience. Creating an immersive experience on a printed page, we capture a user’s full attention and then lead them through a journey of knowledge and information - told simply, articulately and in order of importance.

Through compelling graphics we make communication a pleasure, build trust, remove obstacles, and foster better connections between our clients and their customers.



We create packaging that builds a tractor beam between a product and a customer. Drawing them in from afar, connecting with them, and systematically eliminating doubts behind the value and joy of the product.

We realise that packaging has multiple functions and various reads at varying distances, including the added intricacies of online sales and environmental sustainability. With this in mind, we understand the< psychology behind decision making, and tell the most powerful version of your story, simply and delightfully.

Crafting Change Together.

Vijay Mirchandani


Vijay is a business management post graduate from XLRI, Jamshedpur and a director at Lucid.

His experience is varied and well rounded, starting out as an executive with Mettur Beardsell and moving on to founding his own fashion label Vibes in Mumbai and Bangalore. Vibes was instrumental in fashion innovation - designing, manufacturing and retailing products in store formats never before seen in India.

Vijay manages business operations and accounts at Lucid and has been an integral part of the company from its inception.

Amit Mirchandani


Amit is a graduate of the California College of the Arts in San Francisco and the founder of Lucid.

Starting in 2006, he successfully ran Lucid in the United States for 3 years before moving the company to India in 2009 with the intention of contributing to the design scene in India. He grew the India operations over the next few years, while managing projects and clients all across the world with an international design team.

Prior to Lucid, Amit worked for reputed design consultancies and global brands. He is also a founding partner of Mexican restaurant Chinita, and the award winning design collaborative Lift.

Amit’s past work includes designs and strategies for companies such as Incase, Plantronics, Infinity, Bushnell, Bolle, Reef, Mark Levinson, Ernie Ball, The North Face, Coleman, Fender, T-Mobile, Palm, At&t, Sprint & Htc.

Amit’s work has been showcased in the San Francisco Museum of Modern Art and the New York International Contemporary Furniture Fair and in publications such as Time, Dezeen, Metropolis, Elle, Elle Decor, Architectural Digest, ID magazine, The New Yorker, BPM, Rolling Stone, Vapors, FHM, Cargo, Maxim, The Los Angeles Times, The San Francisco Chronicle, Product Design Now and Young Designers America.

He has also received awards from Red Dot, Emvies, Foxglove, Metropolis magazine’s Next Generation Design Competition, the International Bicycle Design Competition, the ID Annual Design Review and Bombay Sapphire’s Glass Design Competition.


  • amazon
  • wipro
  • nike
  • liebherr
  • intel
  • harman
  • britannia
  • brigade
  • susten
  • yogabar