LUCID was founded in 2006 by Amit Mirchandani, a graduate of the California College of the Arts in San Francisco. Prior to LUCID, Amit worked for reputed design consultancies and fashion brands. He was also a founding partner of the award winning design collaborative Lift. His past work includes product designs and design strategies for companies such as Incase, Plantronics, Infinity, Bushnell, Bolle, Reef, Mark Levinson, Ernie Ball, The North Face, Coleman, Fender, T-Mobile, Palm, At&t, Sprint, Helio & HTC. Features Amit’s work has been featured in the Museum of Modern Art, San Francisco, and in publications such as Time, Metropolis, Elle, Elle Decor, ID magazine, The New Yorker, BPM, Rolling Stone, Vapors, FHM, Cargo, Maxim, The Los Angeles Times, The San Francisco Chronicle, Product Design Now and Young Designers America. He has also received awards from Metropolis magazine’s Next Generation Design Competition, the International Bicycle Design Competition, the ID Annual Design Review and Bombay Sapphire’s Glass Design Competition. Current Clients Intel - USA Britannia - India Enchanting Travels - India & Germany Performance Designed Products - USA Macally - USA Mighty Leaf - USA Sandhi - India Hotel Las Palmas - Mexico iFluid Media - Malaysia Encore Computers - India Milk & Honey Creative - UK Hiranandani - India Zenum - Switzerland Powersupport - USA Grand Cru Investments - UK Panchshil - India Indavest - India & USA Queen’s College New York - USA Grandma Nes - USA Spectra Constructions - India PageTurners Book Store - India